Heart-warming images illustrating the bond between parents and children feature in a new thought-provoking campaign designed to recruit more adopters.
(Media-Newswire.com) - Heart-warming images illustrating the bond between parents and children feature in a new thought-provoking campaign designed to recruit more adopters. The eye-catching posters include father and daughter football shirts, hand-drawn greetings cards and children's toys and are being launched by Leicestershire County Council next week. For the first time, the series includes artwork aimed specifically at potential lesbian, gay, bisexual and transgender community adopters. Coinciding with National Adoption Week, the drive is part of the council's bid to find an extra 50 adopters to provide loving and secure homes for vulnerable children. In Leicestershire, there are 19 children looking for adopters to transform their lives. The adoption team will be visiting Fosse Park next Tuesday ( 5th ) and Wednesday ( 6th ) to enable shoppers to find out more about adoption and ask any questions - their stand will include giant posters to help launch the campaign. Thomas and his partner John, who live in Leicestershire and adopted their three-year-old daughter last year, are urging would-be adopters not to be put off by myths. Thomas said: "Adoption has transformed our lives in every way. It's great to have a family and it's been wonderful to see our daughter develop. Her language and communication skills are now excellent and she's happy and smiles all the time. "There are myths saying you can't adopt if you're gay, too old or have biological children but I'd strongly encourage people not to listen to rumours and find out the facts by calling the council." Ivan Ould, Leicestershire County Council cabinet member for children and young people, said: "Simply put, adoption transforms lives and we're keen to hear from people who can provide a child in care with a permanent family. "The new distinctive posters emphasise the importance of family and we'd urge anyone thinking about adoption - whether they just want information or feel ready to start the process - to find out more. "We're looking for an extra 50 adopters this year and speaking to our experts at Fosse Park is a great opportunity to get on the road to adoption." Over the next few months, the series of adverts will feature in local magazines, a Leicestershire County Cricket Club fixture card, a Leicester City FC magazine, the Nursing Times, Pink Parenting, Diva magazine and at Leicester train station. Anyone can be considered as an adopter - people on their own or in a relationship, working or not working, regardless of their race, religion, sexual orientation or financial situation - and time is spent matching children to families who can meet their needs. People can also find out more by dropping in to an adoption open evening being held at County Hall County Hall between 6.30pm and 8.30pm on Monday 4th November or Tuesday, 3rd December. To find out more about adoption, please call 0116 305 3051 or visit www.spaceforachild.com . Photo opportunity The adoption team will be running a stand featuring the giant posters at Fosse Park food court between 9am and 5pm on Tuesday 6th and Wednesday 7th November - reporters and photographers are invited to attend. Notes The new posters are attached. National Adoption Week runs from 4th to 10th November - more information is available at www.nationaladoptionweek.org.uk . The group of 19 children includes 11 under-twos, six aged between three and five and two seven-year-olds - within the 19, there are four groups of brothers and sisters. The council is keen to up the number of adopters and foster carers following a 25 per cent rise in the number of children in care over the past two years. Earlier this year, the council sped up the recruitment process and now aims to take people through it in between six to eight months, which is half the previous timeframe.
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