DEARBORN, Mich. March 27, 2007 -- Ford has partnered with Dominator Clothing and Time Inc. magazines to produce a one-of-a-kind women's fitness apparel line inspired by the all-new Ford Edge. The five-piece collection offers bold design, custom Edge colors and premium fabrics. Each garment includes a special Ford Bold Moves and Edge label and hang tag.
(Media-Newswire.com) - DEARBORN, Mich. March 27, 2007 -- Ford has partnered with Dominator Clothing and Time Inc. magazines to produce a one-of-a-kind women's fitness apparel line inspired by the all-new Ford Edge.
The five-piece collection offers bold design, custom Edge colors and premium fabrics. Each garment includes a special Ford Bold Moves and Edge label and hang tag. The Edge Body Gear will be promoted in Health and Cooking Light publications and websites.
“Edge owners are very style-conscious and they appreciate the crossover’s color palette,” said David Finnegan, Edge marketing manager. “By making a connection with them through the premium fitness line of Dominator Clothing, we will be able to reinforce the Edge’s many innovative design features.”
The Edge Body Gear tank top, pant, panel jacket, t-shirt and bag will be sold online at www.dominatorclothing.com and at the Birmingham, Mich. Dominator Clothing store. Prices range from $30 to $80.
To kick off the limited edition Edge Body Gear, a private launch event will be held at the Dominator Clothing store on March 27th in Birmingham, Mich. Edge owners and hand raisers will be among the guests attending this launch event to be the first to view and purchase the Edge Body Gear. Dominik Hasek, founder of Dominator Clothing and Red Wings hockey player, will be onsite to 'meet and greet' during the event, along with a special appearance by Igor Larionov.
Founded in 1998 in Europe by Olympic Gold Medalist and NHL award winning goaltender, Dominik Hasek, Dominator Clothing is fast becoming a global performance apparel brand with a focus on delivering original, high-quality and well fitting sports and leisure clothing designed by some of Europe's best designers and professional athletes.
About Ford Edge
Bold American design distinguishes the 2007 Ford Edge in the red-hot crossover utility vehicle market – along with a dynamic driving character and innovative features. Equipped with an all-new 265-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge has impressive EPA estimated fuel economy of 25 mpg on the highway. The 2007 Ford Edge received top scores in front- and side-impact crash testing by The Insurance Institute for Highway Safety.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com .
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This story was released on 2007-03-28. Please make sure to visit the official company or organization web site to learn more about the original release date. See our disclaimer for additional information.
