Media Newswire has been a leader in press release distribution since 2001 and has published close to 100,000 releases. We value our releases and send each through a two-stage process for review before allowing customer review. Please read more about our processes, guidelines, and press release tips below. Our office is located in the Netherlands:
1118 CB Schiphol Airport
Amsterdam, AM 1118 CB
For fastest service, please contact us using our Help Desk or +31.8473911321.
Media-Newswire.com Team Authors and Editorial Board Members
James Heading - Chief Editor
James Heading is the chief editor of Media-Newswire and has over 20 years of editorial and journalistic experience with several organizations. Mr Heading is a member of the IFPA - The International Free Press Association which includes thousands of journalists worldwide. Mr. Heading has a Bachelor of Arts degree and serves as his local town's soccer coach.
Amir Kumar Mardakar - Senior Editor
Mr. Mardakar joined Media Newswire in 2007 as an editor and has been a freelance journalist since 2000. Mr. Mardakar has much experience in writing as well as holding an Associates degree in Marketing.
Josepf Costanzos - Editor
Mr. Costanzos joined Media Newswire in 2006 first as a help desk specialist. Mr. Costanzos was promoted in 2009 to editor after completing extensive studies at a local university. Mr. Costanzos brings to Media Newswire several years of editing his university's publications as well as media department experience from the university.
Anna Govinka - Editor
Ms. Govinka is the newest editor of the Media Newswire staff and has interned at a major publishing house where her duties included proofreading, content revision and other editorial tasks.
Carl Anderson - Junior Editor
Mr. Anderson has over twenty years of editorial experience working with several daily newspapers in the Netherlands. Mr. Anderson joins the Media Newswire staff as a junior editor who reviews all releases against our guidelines for news, accuracy and completeness on our first level team.
Press Release Editorial Process
Each press release submitted to Media-Newswire.com is scrutinized by a minimum of two editors (one junior editor and chief editor) to ensure only the highest quality releases are published. Each release is first reviewed that it is in fact news and not purely promotion as many submissions are not news and will be rejected. The editorial team reserves the right to reject any release as our partners set forth specific guidelines for each release. Changes may be made to your release to make it as per our guidelines. If these changes are not acceptable, a refund will be processed with the release being rejected.
Once your press release does receive approval from our editors, you will receive an email with a verification link to see a final version of your release.
More information on the proper use and content of a press release is below.
News / Press Release Definition
A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Commercial newswire services such as Media-Newswire.com are also used to distribute news releases.
A news release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a news release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A news release is generally biased towards the objectives of the author.
The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the client.
Writing A News Release
There is a fine line between news releases / press releases and spam. That said you should always make sure to follow basic release guidelines. If you ignore important guidelines, a news release can hurt your business / organization more than it does good.
+ Make sure whatever it is you are announcing is indeed newsworthy.
+ Cover all W questions (who, where, when, why) within your release
+ Send your news release well ahead of time (at least 48 hours - 2 weeks for announced events)
+ Make it clear where the release begins and ends
+ Spell Check your release before submitting it
+ Do not use HTML / CAPS (This can result in less exposure)
+ Do not overuse links (people will find your site within your contact details)
+ Do not explain domain names - Ex: Domain.com [www.domain.com]*
+ Use "MORE" at the end of pages if there are more pages
+ Use -30- or # # # at the end of the release
* Repeating your domain name makes your press release look like spam. We recommend to use the Domain.com format while linking to your domain within your contact details. This will make your release look more professional.
News releases are typically written in an inverted pyramid style with the most news-worthy points (the "hook") at the beginning and then gradually more detailed information is added. This is because many media companies are inundated with press releases and they frequently don't read beyond the 3rd or 4th sentence.
A successful release is one that is able to develop interest in the first couple of sentences so that the reader will continue reading the details and decide to use the material.
A news release should always contain full contact details(your name, address, web site and phone number). The first paragraph almost always contains the crux of the announcement, and is almost always followed by a direct quote from an executive of the company commenting further on the annoucement.