Red Bull Air Race a highflying success for Western Australia
Last year's thrilling Red Bull Air Race attracted nearly 9,000 extra visitors to Western Australia and generated more than $14million for the State. Tourism Minister Sheila McHale said today independent research underlined the outstanding success of the Red Bull Air Race held between November 17 and 19 last year.
(Media-Newswire.com) - Last year’s thrilling Red Bull Air Race attracted nearly 9,000 extra visitors to Western Australia and generated more than $14million for the State.
Tourism Minister Sheila McHale said today independent research underlined the outstanding success of the Red Bull Air Race held between November 17 and 19 last year.
“These figures confirm just how spectacularly successful the Red Bull Air Race was,” Ms McHale said.
“We expected a return of about $10million in direct visitor spending and media exposure - but achieved a result far greater than that.
“Visitors spent nearly $13million and the media coverage generated a further return of about $1.12million - excellent considering the Government’s investment of $2.75million to get the air race to WA.”
The Minister said besides the massive economic benefits, the spectacle thrilled more than 300,000 people on the banks of the Swan River.
“The Red Bull Air Race generated huge excitement among Western Australians while simultaneously delivering financial benefits across the tourism, hospitality, transport and retail industries,” she said.
“The results bode extremely well for the second of our three air races due to take to Perth skies on November 3 and 4 this year.”
Ms McHale also released research from three other Government-supported events held last year: the World Ultimate Club Championships, National Veteran’s Men’s Hockey Championships, and the Great WA Bike Ride.
“Although they were lower profile, the events attracted 4,700 extra visitors to WA and delivered $8.6million into the economy,” she said.
“This came after forecasts that the three events would deliver $5.3million - not bad from a total Government investment of $295,000.
“Securing and supporting appropriate events is an important part of the way that we market WA and support the local tourism industry.
“The Carpenter Government is making decisions for the future to ensure our strong economy delivers jobs and opportunities for all Western Australians.”
Minister's office - 9213 6900
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