Attorney General, DCP Commissioner Announce Agreement Banishing "Cocaine" Drink From CT Stores
Attorney General Richard Blumenthal and Department of Consumer Protection (DCP) Commissioner Jerry Farrell, Jr. today announced the maker of the "Cocaine" energy drink has agreed to withdraw the product from Connecticut. Under the agreement, Redux Beverages, LLC, of Las Vegas, Nev. will no longer market or sell the beverage in the state. Connecticut distributors and retailers can return unsold cans for credits.
(Media-Newswire.com) - Attorney General Richard Blumenthal and Department of Consumer Protection ( DCP ) Commissioner Jerry Farrell, Jr. today announced the maker of the "Cocaine" energy drink has agreed to withdraw the product from Connecticut.
Under the agreement, Redux Beverages, LLC, of Las Vegas, Nev. will no longer market or sell the beverage in the state. Connecticut distributors and retailers can return unsold cans for credits.
Redux negotiated the agreement under threat of legal action by DCP and the Attorney General's Office.
"This step flushes 'Cocaine' down the drain," Blumenthal said. "This supposed 'legal alternative' - glorifying and glamorizing illegal drug use - will be off shelves in our state. We are kicking 'Cocaine' out of Connecticut. Both Texas and Illinois have worked with us to achieve the same result, under threat of coordinated legal action. Now we will push for a nationwide ban - pulling this product off shelves everywhere.
"Redux's campaign to make 'Cocaine' cool makes me sick. The company shamelessly sought to exploit the young, especially in neighborhoods ravaged by drug abuse.
"This strong partnership between DCP and my office will assure that 'Cocaine' is permanently banned, and we will be vigorous and vigilant in enforcing it. I also will demand that Redux disclose all ingredients in company beverages sold in Connecticut. 'Cocaine' reportedly includes a throat-numbing ingredient that the company so far has failed to disclose," Blumenthal added.
"I'm happy to announce that we have reached agreement to take this product off Connecticut store shelves," Farrell said. "We were very troubled by the misleading and provocative nature of this product's advertising and the message it sent. As commissioner of consumer protection, I have responsibilities not only for food but also prescription drugs and liquor; I will continue to take a strong stand against products that seek to promote or glamorize illicit drug use or intoxication.
"I thank Attorney General Blumenthal for his advocacy on this issue. If we need to march into court to enforce this ban, I am sure that he will be at my side," Farrell added.
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