Bill O'Leary Named Chief Marketing Officer and Assistant Vice President for Marketing and Communications
Washington, D.C. " Georgetown University today announced the appointment of Bill O’Leary as Chief Marketing Officer and Associate Vice President for Marketing and Communications in the Office of Advancement. O’Leary’s appointment as Georgetown's first Chief Marketing Officer completes the seven-member senior management team led by Vice President Jim Langley.
(Media-Newswire.com) - Washington, D.C. – Georgetown University today announced the appointment of Bill O’Leary as Chief Marketing Officer and Associate Vice President for Marketing and Communications in the Office of Advancement. O’Leary’s appointment as Georgetown's first Chief Marketing Officer completes the seven-member senior management team led by Vice President Jim Langley.
As Chief Marketing Officer, O’Leary’s responsibilities will include the leadership of institutional market positioning, strategic marketing and communications, assurance of content coherence and quality, and proposal and business plan development targeted at institutional investors. O’Leary will have functional oversight for Advancement Marketing and Creative Services, Stewardship and Donor Communications, New Media Services, and Special Events, and he will serve as the Advancement liaison to the University’s Public Affairs division.
“Bill is an outstanding choice for University Advancement,” said Jim Langley, Advancement Vice President. “As Georgetown expands its global reach, Bill has a clear sense of the opportunities and a compelling vision for how we must engage increasing numbers of alumni and friends. As we continue to work with President DeGioia, the Board, and university leadership to implement the ambitious goals we’ve set for the future, Bill’s marketing and communications expertise will be invaluable to advancing the university’s impact in our community and our world.”
Prior to accepting the position at Georgetown, Bill served as Director of Business Strategies for Community and Multicultural Lending at Fannie Mae in Washington, D.C. Bill was responsible for providing marketing strategy consulting and research insights to Fannie Mae and its 2000+ lender partners. He led a team that provided consulting to Fannie Mae customers to assist in the development of effective marketing strategies for the lenders to reach and attract multicultural and low/moderate income consumers. The team developed creative strategies that included radio, TV, direct mail, online and event marketing. In addition, his team conducted qualitative and quantitative research on a wide range of subjects including consumers, real estate professionals, lenders, mortgage brokers, and home counselors.
Before joining Fannie Mae, O’Leary was Senior Vice President for Marketing with Bid4Assets, Inc., an online auction company based in Silver Spring, Md. Prior to that, Bill was a Vice President of Marketing with Citigroup in New York. His work at Citigroup included online banking, North American Credit Cards, and new product development for the Global Consumer Bank. Before joining Citigroup, Bill worked at the U.S. Securities and Exchange Commission in the Office of Public Affairs.
During 1992, O’Leary worked as an advance man for the Clinton for President Campaign and continued to do advance work for the White House during the Clinton administration, traveling domestically and internationally. He received a bachelor's degree from the University of Massachusetts, Amherst, a master's degree from Johns Hopkins University, and an MBA from Georgetown University.
About Georgetown University
Georgetown University is the oldest Catholic and Jesuit university in America, founded in 1789 by Archbishop John Carroll. Georgetown today is a major student-centered, international, research university offering respected undergraduate, graduate and professional programs on its three campuses in Washington, DC. For more information about Georgetown University, visit www.georgetown.edu.
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