Global TV Campaign on Public Transport and Climate Change Awarded by Advertising Industry
The TV advertising campaign conducted by the International Association of Public Transport (UITP) and the United Nations Environment Programme(UNEP) won a prestigious award from the European Association of Communications Agencies(EACA). The award was handed out yesterday evening at the European Parliament in Brussels.
(Media-Newswire.com) - The TV advertising campaign conducted by the International Association of Public Transport ( UITP ) and the United Nations Environment Programme( UNEP ) won a prestigious award from the European Association of Communications Agencies( EACA ). The award was handed out yesterday evening at the European Parliament in Brussels.
The 'CARE Awards' were introduced for the first time this year by EACA to highlight the most successful and creative social marketing campaigns, and to recognise excellence in promoting care for people, resources and the environment.
The UITP/UNEP ad-produced by McCann Erikson and animated by Tandem-won an award in the 'Non profit organisations and non governmental bodies' category. Other short-listed campaigns in the category came from organisations like Greenpeace, Amnesty International, the World Health Organisation and UNICEF.
The prizes were awarded by Ruth Hieronymi, MEP, and judges included a mix of media, the advertising industry and politicians.
The advertisement, called 'The voice of reason ( Aged 6 )', is in the style of a child's drawing and gives a little girl's perspective on how our mobility choices affect the planet."This ad is so powerful because it manages to transmit a very serious message in a simple, clear and positive way," commented UITP Secretary General, Hans Rat.
The ad, which has some 20 language versions, was aired on BBC World, CNBC, CNN, EuroNews, Sky News, E Entertainment, TV5 and Bloomberg. In addition about 60 organsiations have integrated it in their own national or local communications campaigns in countries such as Australia, Belgium, China, Denmark, Greece and Iran.
The internet version of the advertisement is available on www.uitp.org/theworldisyourhome. It is also available on a free-to-air basis for local adaptation and use.
-UITP is the international network for public transport authorities and operators, policy decision-makers, scientific institutes and the public transport supply and service industry. It is a platform for worldwide co-operation, business development and the sharing of know-how between its 3,100 members from 90 countries. UITP is the global advocate for public transport and sustainable mobility, and the promoter of innovations in the sector. For more information on UITP and public transport, visit www.uitp.org.
-UNEP is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment. www.unep.org
UITP press contact
Cara McLaughlin,Director of Communications
Direct phone: 32 2 6636639,Fax: 32 2 6601072,cara.mclaughlin@uitp.org
This story was released on 2008-06-30. Please make sure to visit the official company or organization web site to learn more about the original release date. See our disclaimer for additional information.