CW's New Hit The Vampire Diaries to Competition: Bite Me!
Facing all original competition, including the hyper-hyped "FlashForward" debut, The CW's new hit series The Vampire Diaries held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6) and women 18-49 (2.3/6), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 24, 2009.
(Media-Newswire.com) - Facing all original competition, including the hyper-hyped "FlashForward" debut, The CW's new hit series The Vampire Diaries held its ground, and held 100% of its audience last week among women 18-34 ( 2.6/8 ), adults 18-34 ( 1.8/6 ) and women 18-49 ( 2.3/6 ), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 24, 2009. In fact, in broader categories, The Vampire Diaries improved over last week among adults 18-49 ( 1.7/5 ) and total viewers ( 3.81mil )
The Vampire Diaries easily won the 8:00-9:00p.m. hour with female teens ( 2.8/12 ) and teens ( 2.2/9 ). Vampire Diaries beat NBC's comedies in adults 18-34 and women 18-34 and tied with Fox's Bones in women 18-34.
The Vampire Diaries is also delivering solid year-to-year time period growth ( versus an original Smallville ), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +115% in female teens and +38% in teens.
Now in its 5th season, Supernatural has seen its ratings grow over last season by 27% with women 18-34 ( 1.4/4 ), 9% in adults 18-34 ( 1.2/3 ) and 8% in women 18-49 ( 1.3/3 ).
Supernatural faced tougher competition ( against the Grey's Anatomy and CSI premieres ), and still retained 92% of last week's adults 18-34 rating ( 1.2/3 ), 100% of its adults 18-49 audience ( 1.2/3 ) and 94% in total viewers ( 2.62mil ).
In its first night against all original competition, The CW's Thursday is up year-to-year in key demos, +7% in adults 18-34 ( 1.5/5 ), +54% in women 18-34 ( 2.0/6 ), +29 percent in women 18-49 ( 1.8/5 ), +43% in female teens ( 2.0/8 ).
Contact Info: Paul Hewitt ( 818 ) 977-6171 paul.hewitt@cwtv.com
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