AFL VICTORIA AND COACHES SHOW THEIR CHAMPIONSHIP MOVES
AFL Victoria is helping to tackle alcohol-fuelled violence as part of the Brumby Labor Government’s Championship Moves campaign, Deputy Premier and Attorney-General Rob Hulls announced today.
(Media-Newswire.com) - AFL Victoria is helping to tackle alcohol-fuelled violence as part of the Brumby Labor Government’s Championship Moves campaign, Deputy Premier and Attorney-General Rob Hulls announced today.
Mr Hulls said AFL Victoria had committed to an eight-month education and promotional partnership, building on the strong support already shown for the Championship Moves campaign by the AFL Coaches Association.
“The Brumby Labor Government’s Championship Moves campaign message is simple – real champions look out for their mates and respect everyone’s right to a good time,” Mr Hulls said.
“This campaign is all about educating the community and encouraging young men to stop and think about their behaviour.”
Mr Hulls was joined today by AFL Coaches Association chief executive Danny Frawley, AFL Victoria chief executive Peter Schwab, Western Bulldogs coach Rodney Eade and Richmond coach Damien Hardwick to announce details of the new partnership.
Mr Hulls said the new partnership involved Championship Moves presentations at coaching seminars, a direct mailout to 650 AFL Victoria clubs and articles in the VFL/TAC Cup record and newsletters.
“Essendon, Northern and Southern football leagues will be targeted to receive campaign correspondence and incentives for coaches to run workshops, including the chance to win one of 10 prizes to ‘Shadow an AFL coach for a Day’,” he said.
“Having the support of AFL Victoria, as well as the AFL Coaches Association, means the Brumby Labor Government’s messages about the need to drink responsibly and take responsibility is getting to the young men who most need to hear it.”
The AFL Coaches Association has extended its significant support for the Championship Moves campaign until June 2011, including promotional opportunities and sponsorship of a Championship Moves Champion Player of the Year Award.
“I’d like to congratulate the AFL for its support in educating their players and the broader community about what is appropriate behaviour on a night out and what will not be tolerated,” Mr Hulls said.
“Everyone has a right to have a safe night out and this is a good example of cooperative community and corporate support trying to address the issue of alcohol-related violence.”
Championship Moves featured in the campaign include the ‘Muzzle’ – covering a mate’s mouth before he can yell abuse or provocative statements, and the ‘Receptionist’ – distracting a mate with a fake phone call and taking him away from a potentially ugly situation.
Damien Hardwick was happy to put the muzzle on Rodney Eade as they explained how the campaign would help equip community football coaches with the skills needed to educate their young footballers on the message of ‘looking out for your mates’.
Mr Schwab said the AFL Victoria partnership would help grow the Championship Moves program throughout the community
“The Championship Moves program has already made an impact and by working with the network of football coaches, clubs and leagues throughout Victoria we will only see the potential of the program grow,” Mr Schwab said.
Mr Frawley welcomed the strengthening of the AFLCA and Brumby Labor Government partnership with AFL Victoria.
“AFL coaches are wholeheartedly behind this program, and we hope that this message can move through to community coaches who are such an influential role model within their clubs and communities,” Mr Frawley said.
“We’ve already seen an example this season where the Championship Moves campaign has applied to AFL Clubs, so there’s no reason that community coaches can’t follow AFL coaches’ lead.”
The Brumby Government’s $2.75 million ‘Your Move/Championship Moves’ campaign was launched in 2009 and has received ongoing support from the AFL as well as licensed venues across the state.
The campaign approach has received both national and international recognition from the Northern Territory Government and the Council Area of Fife in Scotland. Both have implemented their own versions of Championship Moves.
Mr Hulls said research showed 85 per cent of young males who saw the campaign agreed it made them think about how they and their friends could avoid trouble while out drinking.
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