Flipbook’s reveals new ident for Operation Flashpoint Red River
Flipbook Studio the CGI animation and Visual FX boutique, based in Manchester city centre, has revealed their latest collaboration with Codemaster’s, following on from the release of the live action trailer they created for Operation Flashpoint: Red River.
(Media-Newswire.com) - Flipbook Studio the CGI animation and Visual FX boutique, based in Manchester city centre, has revealed their latest collaboration with Codemaster’s, following on from the release of the live action trailer they created for Operation Flashpoint: Red River.
Codemaster’s asked Flipbook to pitch a number of creative ideas for an ident to help promote their latest FPS title. This is an industry first for an ident in that Flipbook’s premise was to turn it into a short story pertinent to new Red River gameplay. They devised a treatment aimed at capturing a battle scenario that incorporated the logo reveal as part of the story. The environment was created using a combination of CGI modelling and 2D matte painting. The hand was filmed and composited into the scene and the dog tags were modelled in 3D and then introduced. The ident is to feature at the beginning of the game as well as on promotional material on the run up to the game’s release.
The ident can be viewed on Codemasters You Tube channel as well as here: http://tiny.cc/n0kbe
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This story was released on 2011-02-05. Please make sure to visit the official company or organization web site to learn more about the original release date. See our disclaimer for additional information.