London, UK â€" 4th May 2011 - TeePee Games, the new discovery platform for social, mobile and online Flash games, has today announced details of Geronimo, its innovative discovery engine developed by Predictive Intent
(Media-Newswire.com) - London, UK – 4th May 2011 - TeePee Games, the new discovery platform for social, mobile and online Flash games, has today announced details of Geronimo, its innovative discovery engine developed by Predictive Intent exclusively for the www.teepeegames.com portal.
Question: how do developers get their games discovered in the clutter and noise of app stores and digital platforms such as Facebook and web flash gaming sites?
Question: how do consumers discover new games that fit their gaming profile when all they see are the same old top 50?
Answer: Geronimo! A new discovery enginebuilt from the bottom-up to rapidly and robustly serve TeePee Games’ users with recommendations of games content, selected for them personally by taking in a wealth of data from the users’ behaviours and stated interests. This requires a software solution that places speed and concurrency at the core of its design, while providing real-time results for a huge number of users.
Geronimo works its magic with a suite of techniques developed and integrated by search solutions expert Predictive Intent. Heavy mathematics are deployed to provide observational behavioural analysis, behavioural profiling and predictive statistical analysis as a means of tracking each user’s desires for gaming content in TeePee Games’ extensive and ever-growing catalogue. These data analysis methods are combined with collaborative filtering of TeePee’s database and raw inputs from each user’s clickstream, along with an assortment of additional tools such as player, search and referrer profiling to allow Geronimo to learn and grow for each user, as well as building a deep, universal knowledge base that can be applied to new users as they join, even on a single-session basis.
For TeePee Games, another one of Geronimo’s strengths is its user-friendly and highly-configurable back-end, which allows the team to adjust Geronimo according to the demands of the dynamic sectors which TeePee Games addresses and the shifting desires of its users.
Tony Pearce, CEO, TeePee Games comments, “Geronimo is an astonishing piece of software. The complexity of its inputs and the speed at which it can provide results to large numbers of concurrent users really shows what a ‘best of breed’ discovery engine should be capable of and as such, we’re hugely proud that Geronimo is the beating heart and the nerve centre of the TeePee Games experience.â€
He adds, “Our objective is to provide gamers with content recommendations tailored to their interests and to help great games gain prominence. Only something as cutting-edge and sophisticated as Geronimo could achieve this at the scales we need for TeePee Games. The fact that it’s also incredibly easy for us to tweak and configure, thanks to Predictive Intent’s transparency and emphasis on proving the very best solutions for consumer and client alike.â€
TeePee Games is currently in open beta and is set to become the primary destination to find and play games across social networks, smart phones and the web. Powered by the discovery engine Geronimo, the platform allows consumers to find, filter and store games from a multitude of sources such as Facebook, Flash game portals and Android handsets. It’s been designed with a number of social features to encourage consumers to use the discovery platform as part of their daily online activities – a community element aids social interaction, while rewards and loyalty points have been implemented to incentivise game play.
Individuals interested in trying out the games discovery portal are invited to sign up online at www.teepeegames.com. TeePee Games is set to launch in the coming weeks and will feature around 300 Facebook, 2,500 Flash and 100 Android games. Developers and publishers interested in getting their games featured on the TeePee Games can direct their requests to Darren Newnham.
For more information, please contact:
TeePee Games:
COMMERCIAL ENQUIRIES Tony Pearce, CEO Tel: +44 ( 0 )7775 500847 Email: tony.pearce@teepeegames.com
CONTENT ENQUIRIES Darren Newnham, Head of Content Tel: +44 ( 0 )7919 891451 Email: darren.newnham@teepeegames.com
MEDIA Quoc Truong, Peppermint P Tel: +44 ( 0 )207 240 2645 Email: teepeegames@peppermintp.com
About TeePee Games TeePee Games is a game player’s discovery platform for smartphone, social and Flash games located at www.teepeegames.com. The service allows casual game players access to the games best suited to their profile, cutting through the noise of app stores and top-ten lists. TeePee Games combines a huge array of social features provided by established services Facebook, Twitter and YouTube and locates them in one place online. The company was founded in 2010 and is funded by private equity.
TeePee Games is headquartered in London, United Kingdom and the company website is located at: www.teepeegames.com
Related Content
Published by:
Release Date
This story was released on 2011-05-04. Please make sure to visit the official company or organization web site to learn more about the original release date. See our disclaimer for additional information.