2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition
Austin, Texas, July 21, 2015 -- For the first time, the 'brands' of elite private colleges have been hit by the backlash against elites, entitlement and privilege
(Media-Newswire.com) - Austin, Texas, July 21, 2015 -- For the first time, the 'brands' of elite private colleges have been hit by the backlash against elites, entitlement and privilege. In fact, for the first time, a major shift has been detected in the brand perceptions at the top of the rankings with elite private universities being pushed further down the rankings by their elite public counterparts. This according to the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
MIT, a school remains atop the list with the nation's Top Collegiate Brand for the second, third, fourth consecutive analysis.
The Elite Private Universities, such as Harvard, Chicago, Stanford, Penn and NYU all lost some brand equity. In fact, the University of California system took the No.2, 3 and 4 spots led by UCLA, Berkeley, Davis and San Diego.
"Over the last several years there has been a mounting backlash against those perceived to be elite, entitled and privileged," said Paul JJ Payack, Editor-in-Chief of the TTMB College Guide.
"This is exemplified by the Top 1%, Anonymous and Occupy Movements. The recent racial tension in Florida, Ferguson, Missouri, Baltimore, and Staten Island and the subsequent "Black Lives Matter" Movement have called further attention to perception of a growing gap between rich and poor or 'haves and have nots'.
"The chorus has been recently joined by reputable analysts such as Malcolm Gladwell, the author of Tipping Point and New Yorker writer, who famously tweeted about a recent $450 million gift to Harvard, "If billionaires don't step up, Harvard will soon be down to its last $30 billion" and dryly noted "After all, Harvard is only the world’s richest university, with an [endowment] that’s larger than the gross domestic products of Jordan, Bolivia, Iceland and about 90 assorted other countries."
This is the type of near real-time movement that the TTMB was designed to monitor -- often representing wider societal trends. The methodologies of, for example, US News, are designed to monitor factors that change more slowly over time, such as peer opinions and endowment size. While others are mainly concerned with career-tracking information, and the like.
Note the Elite Public Universities that moved up this year.
2015 Top Universities 2014 1 Massachusetts Institute of Technology 1 2 University of California at Los Angeles 6 3 University of California, Berkeley 3 4 University of California, Davis 7 5 University of California, San Diego 12 6 University of Chicago 4 7 University of Texas, Austin 5 8 Harvard University 2 9 University of Washington 13 10 University of Southern California 27 11 Stanford University 8 12 University of Wisconsin, Madison 15 13 Yale University 21 14 University of Michigan, Ann Arbor 16 15 University of California, Irvine 37 16 University of Virginia 19 17 University of California, Santa Barbara 36 18 University of North Carolina, Chapel Hill 20 19 University of Minnesota 22 20 Ohio State University, Columbus 28 21 Columbia University 14 22 Princeton University 17 23 University of Pennsylvania 11 24 Duke University 61 25 University of California, Santa Cruz 84 26 New York University 9 27 University of Colorado, Boulder 33 28 Michigan State University 24 29 Cornell University 23 30 Johns Hopkins University 30 31 Northwestern University 10 32 University of Florida 67 33 Florida State University 48 34 University of Missouri, Columbia 51 35 Virginia Tech 65
The University of Florida and Florida State University both continued their rise and took the No. 32 and No. 33 spots respectively. Penn State, which had a resurgence since its football scandal, fell back to No. 52 ( from No. 42 ), suggesting some lingering effects.
In the College Division, Wesleyan University ( CT ) tops the list of Top US Colleges, supplanting the US Military Academy ( West Point ). The School of the Art Institute of Chicago took the second spot, the highest ever ranking from the Art, Design and Music Category. The College of the Holy Cross ( Holy Cross ) placed third. Williams and Richmond rounded out the top five.
This is the tenth TrendTopper MediaBuzz ranking over the preceding eight years. There have now been four different schools taking the top spot Harvard, Michigan, Wisconsin, and MIT.
There are 199 Colleges in the rankings. These are the Top 50 US Colleges for 2015.
1 Wesleyan University 2 School of the Art Institute of Chicago 3 College of the Holy Cross 4 Williams College 5 University of Richmond 6 United States Military Academy 7 Smith College 8 United States Naval Academy 9 Middlebury College 10 Pratt Institute 11 Wellesley College 12 University of the Arts, PA 13 Berklee College of Music 14 Babson College 15 Oberlin College 16 Rhode Island School of Design 17 Bucknell University 18 Vassar College 19 Barnard College 20 Colgate University 21 Bowdoin College 22 Pomona College 23 Davidson College 24 Bennington College 25 Lafayette College 26 Swarthmore College 27 United States Air Force Academy 28 Colby College 29 Mount Holyoke College 30 Bard College 31 Amherst College 32 Fashion Institute of Technology 33 Morehouse College 34 Carleton College 35 Occidental College 36 Furman University 37 Bryn Mawr College 38 The Juilliard School 39 Reed College 40 Bates College 41 Washington and Lee University 42 Kenyon College 43 Drew University 44 Dickinson College 45 Skidmore College 46 Colorado College 47 Trinity College, CT 48 DePauw University 49 Gettysburg College 50 Haverford College
To see all the Top 199 Colleges, click here​ ​ New York, California, Massachusetts, Pennsylvania, Texas and Ohio lead the "Top States for Top Colleges".
TSFTC details the top universities and colleges foe each state. ( Forty states have Top Schools represented.}
Highlights of the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition include detailed analysis of each of these specialty categories:
The 222 Top US Universities​ ​ 1. MIT, 2. UCLA, 3. Berkeley
The 199 Top US Colleges 1. Wesleyan ( CT ), 2. SAIC, 3. Holy Cross
The Top US Private Universities 1. Chicago, 2. Harvard, 3. Stanford
The Top US Public Universities 1. UCLA, 2. Berkeley, 3. UC Davis
The Top US Private Colleges 1. Wesleyan ( CT ), 2. SAIC, 3. Holy Cross
The Top US Public Colleges 1. West Point, 2. Annapolis, 3. Air Force
The Top Engineering Universities 1. MIT, 2. Virginia Tech, 3. Georgia Tech
The Top Engineering Collages 1. Harvey Mudd, 2. MSOE, 3. SD School of Mines
The Top Catholic Universities 1. U San Diego, 2. Boston College, 3. Notre Dame.
The Top Catholic Colleges 1. Holy Cross, 2. Siena College, 3. Willamette
Top Denomination-related Colleges 1. St Olaf, 2. High Point, 3. Muhlenberg
Top Military and Service Academies 1. West Point, 2. Annapolis, 3. Air Force
Top Art, Design, and Music Schools 1. School of the Art Institute of Chicago ( SAIC ), 2. Pratt Institute, 3. School of the Arts, PA
Top Women's Colleges 1. Smith, 2. Wellesley, 3. Barnard
Top Historically Black Colleges and Universities 1. Morehouse, 2. Spelman, 3.Rhodes
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index ( BAI ), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.
The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com ​ About the Global Language Monitor
​The Global Language Monitor is the publisher of the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.​ ​
​In 2003, The Global Language Monitor ( GLM ) was founded in Silicon Valley​​by​ ​Paul J.J. Payack on the understanding that new technologies and techniques​ ​were necessary for truly understanding the world of Big Data, as it is now​ ​known. Previous to this Payack was the founding president at​ ​yourDictionary.com​, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative​ ​products and services that utilize its ‘algorithmic services’ to help​ ​worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current​ ​status,​ ​establish baselines, and competitive benchmarks for current intellectual​​ assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher​ ​Education market, high technology firms, the worldwide print and electronic​ ​media, and the global fashion industry, among others.
This story was released on 2015-07-22. Please make sure to visit the official company or organization web site to learn more about the original release date. See our disclaimer for additional information.