Navigating The Convergence Of Food Ordering, Takeaway, And Delivery
The increase in third-party home ordering platforms offers the great advantage of increasing the visibility of the restaurants that join them. The big boom in these delivery apps, however, has a downside: Just as it's easier to deliver home delivery using these third-party providers, the number of competitors making home delivery is also growing exponentially.
(Media-Newswire.com) - The increase in third-party home ordering platforms offers the great advantage of increasing the visibility of the restaurants that join them. The big boom in these delivery apps, however, has a downside: Just as it's easier to deliver home delivery using these third-party providers, the number of competitors making home delivery is also growing exponentially. Staying in this highly competitive industry has become increasingly important. While most, if not all, home delivery apps have their algorithm, there are a few metrics they use in common to determine a restaurant's position in different food ordering apps.
1. Speed up delivery time
On average, 60% of consumers say delivery time is a critical factor in ordering online. Not surprisingly, most home ordering apps also use this item as a criterion for determining the order in which restaurants are presented.
2. Improve user ratings
Whether they're booking a hotel, reserving a table at a restaurant, or ordering food online, people tend to check out previous 'customer' reviews. User rating is a ranking metric in various home delivery applications, who are in the "top-rated" category usually at the beginning. Although there is no exact science behind the reviews, in the end, your best chance to improve your ratings is to give your customers what they want: something of value for their money, short delivery times and attractive and delicious food.
Of course, delivering the correct customer order is also essential to maintaining good grades. Aside from speedy delivery, ordering accuracy is known as one of the critical elements in the online ordering process. With POS integration, your restaurant can eliminate the risk of ( human ) errors because you don't need to enter orders manually, ensuring your customers get exactly what they've ordered.
3. Offer space deals
Another foolproof way to rank high on the various home delivery platforms is by creating special offers. Most home delivery apps have a particular offer category that usually shows up as one of the first when you scroll through the app. There is a wide range of promotions to choose from, so you can select one of those that best suit your business, which is supported by each of the specific shipping platforms.
4. Offers highlights
Some online ordering platforms also have a "Featured/Top Pick" section, which is sometimes made up of food categories such as breakfast, lunch, and dinner. But what does it take for a restaurant to appear on the list? The answer, unfortunately, "is classified." What we can tell you, however, is that various factors play a role in this automatic algorithm used to position restaurants.
This story was released on 2021-02-13. Please make sure to visit the official company or organization web site to learn more about the original release date. See our disclaimer for additional information.